LOGIC IN WRITING. AND THINKING. Green screen wizard pro serial number. Barbara Minto. This is a phrase coined by George A. Miller in his treatise. The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving explains a technique for working out your thinking on any subject, so that you can present it clearly to someone else. Going as far back as the Bible or the Odyssey, if you want people to listen to you, you’d better have a coherent and compelling story to tell. The same is true for marketing directors, fund managers and other business leaders today. Whether you present your story in a video, a press release or a pitch book, you need to have a persuasive narrative in order to convince your audience that you have a unique product that differentiates you from your competition. It’s quite simple—have a story to tell, tell it clearly and succinctly—and then find the best elements to support it. Barbara Minto and the Pyramid Principle Want an effective and impactful way to persuade? Advisor Barbara Minto’s is perhaps the perfect example of how to communicate effectively with a smart, analytical audience. Everything in her presentation structure leads to one goal: your audience taking action, whether that’s buying your product, evangelizing it to others, or investing in your idea. In the introduction, you prime your audience with the solution. Begin with the situation. Introduce the complication—which inevitably gives rise to a number of questions—then finally the answer. This is the top of your pyramid: • The Situation is simply the state of affairs in your particular area. For example, your current growth rate or your product offering. ![]() • The Complication is what is changing in your field to make things more challenging—it’s the proverbial thorn in your side that you have to remove in order to make things run smoothly. This might be your new competition, or a lack of fresh prospects. • The Question states what the situation and complication are asking. Edit exe files in windows. For instance how do I achieve double-digit growth with increased competition? Or another question—how do I reach out to the particular audience that I’ve targeted and get them to buy my product? • The Answer is your particularly inspired way of solving the problem you are presenting. What follows this introduction is all of the arguments and sub-arguments that reinforce that answer. John lewis partnership. The John Lewis Partnership exists today because of the extraordinary vision and ideals of our founder John Spedan Lewis. He believed that industrial democracy – where Partners shared profit, knowledge and power – was a better way of doing business. Providing Support for your Thesis Be creative and support your proposal to make your point stronger. Solid research—in the form of arguments and evidence that support the top of the pyramid—is key to convincing an audience that your thesis statement is solid. ![]() Facts and examples culled from reliable sources, statistics, competitor analysis and recent business news are often the most convincing. Future-state projections are also recommended. It’s easier to buy into an idea when the endgame is attractive and practical. Imagine a graph showing a ten or twenty percent increase in sales if you follow a presentation’s suggestions! All arguments and corroborating evidence must face the key stress test for your pyramid— if they don’t support the top, then remove them! What’s Worth 1,000 Words? Way back in 1911, Alexander von Humboldt wrote: “Statistical projections which speak to the senses without fatiguing the mind possess the advantage of fixing the attention on a great number of important facts.” In other words, any presentation is enhanced by the judicious use of visuals, including graphs and pictures, or preferably a combination of the two. As we pointed out in another Kurtosys article,, or data-filled images, speak instantly to the reader. This is also what David McCandless refers to as the “bandwidth of the senses.” Visual information is the most immediate and effective kind. Still, you have to make sure that your visual information makes sense and is properly contextualized. You can have row of beautiful stylized soldiers, showing that China has the most soldiers in the world, but the most effective visual might well show the same soldiers per 1000 inhabitants—in which case North Korea jumps to the head of the line! When you’ve reached the bottom of the pyramid and bolstered each argument with evidence, pause and summarize. Re-state the answer and go for the kill—the action you want your audience to take. After all, the best way to a successful call to action is to tell a simple, evidence-supported story and remind them of your solution. Whether you are writing fund manager commentaries, pitching private plans or providing such as blogs, white papers or webinars, the story is king. Use a results-oriented story structure to support your point and you should have your audience hooked!
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